Advertising

IDRS offers print and digital advertising opportunities for businesses, universities, and others in our journal, The Double Reed, on our website, and in our E-Newsletters. See requirements and prices for website and E-Newsletter advertising below.

The Double Reed Advertising

IDRS publishes four magazines annually containing news and articles of interest to oboists and bassoonists. The readership consists of amateurs, students, educators and professional musicians. The issues are mailed to over 2700 members and institutional subscribers in more than 55 countries. Approximately 80% of the members/ subscribers reside in the United States and Canada with the remainder all across the globe.

ADVERTISING CATEGORIES

Short Term Advertisements are ads for which the advertiser orders a specific number of insertions. PAYMENT IN FULL MUST ACCOMPANY SUCH AD ORDERS. Educational institutions may submit payment or a purchase order with the mechanicals. Payment terms for such institutions is NET 30 days from invoice date.

Continuing Contract Advertisements are ads placed without time limitation until cancelled in writing. Such ads will be billed after the publication of each issue and will qualify for an 5% cash discount for payment made within 30 days of invoice date. The ad may be changed and additional short-term ads of the same or smaller size may be ordered and also qualify for annual billing terms as long as the largest ad size continues without interruption in every issue.

MECHANICAL REQUIREMENTS

Ads for submission must be high quality PDF files with all fonts embedded, 300 pixels per inch resolution, and CMYK or grayscale color space. Any deviation from these requirements will result in the loss of quality. We will not be responsible for the results if these requirements are not met. Advertisements requiring typesetting or composition are subject to a 30% surcharge. Proofs cannot be submitted for approval. IDRS cannot accept responsibility for typographical errors. Payment information can be found at the bottom of this page.

2024 Print Ad Rates

† If a specific advertisement contains deadlines or dated information, please contact the IDRS advertising coordinator to inquire about the timeliness of the upcoming issue.

* Rates apply only to IDRS members who maintain membership at Business, Donor, Patron or Benefactor level.

Digital Advertising

Website Advertising

IDRS.org receives thousands of views every month and is accessible to any visitor regardless of membership status. Advertisements will be displayed on select pages throughout the site, depending on the type of ad purchased. Web advertisements are offered in annual subscription packages, with a 15% discount available to Business Members.

E-Newsletter Advertising

IDRS’s 12 annual newsletters are delivered straight to its members’ email inboxes across the globe. In the “Sponsored Listings” section of the newsletter, members may feature their job listings, educational opportunities, events, and more. All listings on the Double Reed Opportunities and Events page on the website will remain free with membership. E-Newsletters may contain one business sponsorship per issue, with space available for a text- or image-based advertisement.

Digital Advertising Policies

Submitted digital ads should meet the pixel requirement for the type of ad purchased. Acceptable file types are GIF, JPG, or PNG. Any deviation from these requirements will result in the loss of quality. We will not be responsible for the results if these requirements are not met. Advertisements requiring typesetting or composition are subject to a 30% surcharge. Proofs cannot be submitted for approval. IDRS cannot accept responsibility for typographical errors.